![]() ![]() WRITER refers to you, the writer/creator/designer of the communication. In this case, you want the reader to agree to explore the idea further, or approve funding for further research and development, which would fall under the general purpose of writing to persuade. For example, your purpose may be to propose an innovative solution to a specific problem. Within those general purposes, you will find a myriad of specific purposes. There are three general purposes for communication in the workplace: 1) to create a record, 2) to give or request information, and 3) to persuade. Ask yourself what you hope the reader(s) will do/think/decide/ or how they will behave as a result of reading the text. Determining your purpose requires that you engage in Task Analysis - that is, determine what you hope to accomplish by writing this document. To define a “rhetorical situation,” ask yourself this question: “who is talking to whom about what, how, and why?” There are five main components: The “rhetorical situation” is a term used to describe the components of any situation in which you may want to communicate, whether in written or oral form. So how do you get your reader to understand what you need quickly and efficiently? Start by doing a detailed Task and Audience Analysis - make sure you understand the “rhetorical situation.” Before you begin drafting a document, determine the needs of your rhetorical situation (See Figure 1.3.1). It is common knowledge in the workplace that no one really wants to read what you write, and even if they want to or have to read it, they will likely not read all of it. 1.3 Understanding the Rhetorical Situation
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